Happy Labor Day!
I thought that I would repost what I wrote on Labor Day back in 2012 for 3 reasons: 1- because the poster is an ever-so-meaningful iconic piece of history; 2- because I walked by it yesterday and can’t get it off my mind; and 3- because it’s just really good design. So, here she is… Rosie the Riveter! And enjoy the holiday, whatever your plans are.
Happy Labor Day! I was thinking about associating my post this morning with the holiday, and the famous “We Can Do It!” war effort poster came to mind. In 1942, artist J. Howard Miller was hired by the Westinghouse Company’s War Production Coordinating Committee to create a series of posters intended to keep production up within their factories by boosting morale during the war. One of Miller’s posters was the now famous “We Can Do It!” image. Today the image is often mistakenly referred to as “Rosie the Riveter” and associated with feminism; however it was not about women’s empowerment or even recruiting women. The image was actually based on a photo of 17 year old factory worker Geraldine Hoff Doyle (1924-2010), a metal-stamping machine operator. It was shown internally only to Westinghouse employees for a 2 week period in February 1943, and then disappeared for decades. Miller’s poster was rediscovered in the early 1980s and used to promote feminism and other political issues.
(Image via Wikipedia)